Roles of Co-Branding in Business
Nowadays, collaboration and co-branding have become a mutual strategic partnership between businesses. Some of it includes Safi x Tealive through the “BeauTealive” campaign to promote the newly released “Beautea” range. Talking about Safi, the brand has recently made its debut on e-commerce platform Tmall Global through Lazada’s “Sell to China” program, becoming the first Malaysian…