Brand Audit: Is It Good For Business?

On our previous post, we talked about co-branding and collaboration between businesses. One of the most talked collaboration is the Tealive x dUCk Cosmetics for their bubble tea inspired lipsticks, called dUCk Boba Lipsticks. dUCk Cosmetics is under The Duck Group, co-founded by Vivy Yusof who’s also popular for the fashion e-commerce company FashionValet (FV).…

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Roles of Co-Branding in Business

Nowadays, collaboration and co-branding have become a mutual strategic partnership between businesses. Some of it includes Safi x Tealive through the “BeauTealive” campaign to promote the newly released “Beautea” range. Talking about Safi, the brand has recently made its debut on e-commerce platform Tmall Global through Lazada’s “Sell to China” program, becoming the first Malaysian…

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#COVID-19: Is Online Interview the “New Norm” for Market Research Study?

We are approaching the end of Movement Control Order (MCO) since it first started on 18 March 2020 due to COVID-19 outbreak that affects the worldwide population. After 80 days of MCO, many things have changed, many people are affected and we are adapting to the changes as what we call it as the “new…

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